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    that will lead to a bright future

Coming soon


Key values  


~ Respect for every party in the (fruit) world.

Experiencing what's important to others. Discovering fruit at source. Seeing results. The beauty of the peel. The soft inside. Individual strength. Valued. With the same objective in mind.


~ High-quality fruit and second-to-none product handling.

Tasting the best that there is. Showing what's possible. What you are right to expect. As part of an intense experience. Proudly setting out to achieve the very highest dimensions. The ultimate, unbeatable standard.


~ Passion for the product, people and worldwide trade.

Conquering the world. With heart and soul. Promoting your business with passion. Wholeheartedly proclaiming your love.  Compelling and sincere. For everyone. 


~ Dedicated to the success of trade and the business.

Fully committed. inspired and passionate. Focusing on success. With the drive to stand out from the colourless mass. Striving to achieve the ultimate ambition.


~ Clear in its partnerships, information and integrity.

Clear lines. Presented in clear contours. A belief in every party. From beginning to end. In individual relationships and in overarching processes. The delicate beauty of trust.

‘We refresh your world every day, everywhere and every time.’
Sebastiaan Hogervorst, Retail
Languages: Dutch / English | T 0180750512
Pascalle van Bergenhenegouwen
’Quality Manager’
Pascalle van Bergenhenegouwen, Quality
“Lead by example and inspire others, because a good example tends to be followed”
Languages: English / Dutch / German | T +31 180-750550
Jaarrond citrus ‘On the way to PlanetProof’

Het vervolg op de jarenlange samenwerking van Jaguar the fresh company en SMK voor de verduurzaming van de AGF-keten voor met name citrus.